• Donation website for the Carlson School of Management

    Driven Campaign: Fund-raising college website

    November 21, 2017 by Dan Moriarty

Electric Citizen is proud to highlight another website launched this year. In October 2017, the new capital campaign website for the Carlson School of Management went live as part of a major donations drive. This was a significant part of the overall capital campaign for the University of Minnesota for "the largest philanthropic initiative in the University's history." The site was designed to highlight what's been raised thus far, and tell the story of why your gift matters.

Our team completed the site over 2 months, including consulting on the sitemap and UX, site appearance, site build and custom Drupal development. The design follows brand guidelines established under the University campaign, while translating print guidelines into an online experience.

The campaign itself had a soft launch several years prior to the current push to a much wider audience, which included press releases, print materials and the new site. Carlson's goal is to raise $150 million. The site features up-to-date campaign statistics and uses stories to deliver a powerful and compelling message.

The site can be viewed at https://driven.carlsonschool.umn.edu

Screenshot of Dean's page
Dan Moriarty

About the Author:

Dan has worked as a UX designer, developer and online strategist since 2000, working on a wide variety of web design and development projects. More »