Study Your Site Search ResultsFebruary 22, 2017
Today’s CMS-powered websites have many advantages over the static web pages of yesterday, from their WYSIWYG text-editors to powerful plug-ins.
But internal site search is one great feature that's sometimes ignored. Being able to search internal site content gives users another means of finding what they are looking for, all without leaving the pages of your site.
As a site owner, are you tracking the internal searches from your website? If not, you are missing out–both the opportunity to what your users are looking for, and which pages are generating the most searches. Site search gives you the opportunity to look at your content in a different way and discover what may be missing.
Reports in Analytics
Depending upon the amount of traffic on your site and user patterns, it will take some time for meaningful data to accumulate in Google Analytics. But once you have data, look at Behavior and Site Search for two basic reports.
- Search Terms report lists the words and phrases used in searches in order of frequency
- Search Pages report shows you the pages where users initiated a search. By clicking on the link for a page, you can see a list of the search terms used on that page.
Analyzing user behavior around internal site searches can help you find and address problems with your content and improve the user experience. It is easy to enable search tracking in Google Analytics, but frequently overlooked by developers.
Have you learned something interesting about user search patterns on your website? Please tell us about it.