The Wilder Foundation is one of the most prominent charitable foundations in St. Paul MN, helping people across the metro area through service programs, research, leadership development and community building. Three major goals were driving the push for a full website redesign.
The first was centered around content strategy. Wilder wanted online content that moved from a solely informative approach towards a more persuasive approach, encouraging a deeper involvement and stronger relationship with Wilder from their target audience.
A second goal was to replace their current site platform, SharePoint, with a more flexible, responsive and sustainable content management system (CMS).
The third was the ability to fully integrate with the Wilder Research report library, built and housed with InMagic Presto. Presto is a .NET application hosted on a third-party server.