Carlson School of Business

Business School Site

Carlson website, responsive devices
Carlson website, responsive devices

Carlson School is a leader in business education and research. As part of the University of Minnesota, they approached Electric Citizen to redesign their current static website and integrate content within the Drupal content management system.

Moving to a CMS

Carlson had built their website internally, and was managing a large site comprised of  hundreds of static HTML pages. When the University of Minnesota decided to begin moving all the various colleges and departments towards Drupal as a CMS, Carlson was one of the first volunteers to make the leap.

Carlson homepage
Master of Accountancy section
Carlson, negotiating

Design and Theming

We worked with Carlson staff on design direction, trading files, mockups and various discussions before coming up with a new look and feel for the site. A well-established brand in print materials was used as the basis for a new web design.

There are many departments within the school of business and we needed a means to distinguish each unique section of the site. Utilizing a broader palette of secondary colors in the Carlson brand, we color-coded each section of the site, along with large image sliders and customizable buttons and links.

Other features include a large, full-page slider added to the homepage, a fixed-position footer, various content served under accordions and tabs, and a multi-column megamenu.


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