Planning for Websites, Post LaunchAugust 17, 2017
Redesigning anything but the simplest of websites, or building a new one from scratch, takes a great deal of time and effort. There are many stages to a site build–from the initial planning, content strategy and UX design to web development, site building, theming and QA/testing.
Assuming everyone does their jobs well, site launch should be a stage to celebrate, and catch up with other tasks, people, and family members you’ve been neglecting for the past few months. Have a party! Or at least a round of treats or beers. It’s an occasion worth commemorating.
But as much as you’d like to be completely done, and not think about the website anymore, there’s always more to do! You may have planted the garden, but it won’t grow if you don’t care for it. Perhaps it’s a cliche you’ve heard before, but a website is never truly done.
What can be done
1) Measure Results
When starting a new project, it’s a great idea to do discovery work. Do some user testing if you can, interview stakeholders, conduct audience surveys, and carry out a competitive analysis. If it’s a redesign, review site analytics, and see how people are using the current site.
Depending on the scale of the project, this can be an elaborate and involved process. But it doesn’t have to be! Even 20 hours put towards discovery can yield some beneficial insights as you move to design, write content and build a website.
Post-launch, however, is when all the discussion, assumptions, and decisions you’ve made along the way get put to the test.
Measuring results of your new site can take many forms. Tracking and reacting to site traffic through analytics is key. Testing the impact of different headlines or content can be effective tool (A/B testing). Periodically put the new site before users for additional testing and refinement of site content.